Bounce rate is calculated as visits to a single page divided by entries or the total number of people who have come to the website through that landing page. If you are in the financial services or travel sector, a higher percentage should be expected, possibly even as high as the ’70s or ’80s. Create Easy to Read Content. Usually, this means they return to the SERP. Time on Page. It’s a common metric tracked by Google Analytics, Omniture, Chartbeat, and dozens of other analytics packages. A usual best practice is to keep your bounce rate below 5% – any higher may indicate to. If you only have a. Campaign NameYou want to see your audience clicking on your shop items so that conversion — buying the items — can happen. exit rate. Specifically, the bounce rate is the number of people who left your website immediately after landing on the first page divided by the number of people who visited your website at all. rate a fixed amount of money that is asked or paid for something:. This is essentially one of the main causes of a high bounce rate. Definition: The bounce rate measures the degree of rejection that exists on a page. Again, it’s important to take other factors into account when looking at this metric. In simple terms, it represents the portion of visitors who land on a page and then quickly move away, without any further interaction. If you send 1,000 emails and 100 of them bounce, the. Bounce Rate is understood as the percentage of visitors who visit a landing page on your site and leave it without performing any action like filling a form, clicking on a link, browsing, or purchasing a product. The ideal rate ranges from 26% to 40%. visits in which the person left your site from the entrance page without interacting with the page). Solution design document: Also known as a solution design reference, or SDR. type of page. Now, divide the number of bounced emails by the total number of emails sent, and then multiply the result by 100 to get the bounce rate percentage. Next, let’s take a look at what’s the difference between hard bounces and soft bounces. It has purpose-built tools to analyze SharePoint site. The more your funnel is optimized, the greater the rate of conversion. Bounce rate is a metric that measures a single-page session on your website. You can use this metric to understand which dimension items have the highest bounce rate, or to see. At a glance. As discussed before, bounce rate cannot accurately determine user engagement because it does not factor in time spent on page. 1 Answer. Bounce rate = percentage of non-engaged sessions How does Google Analytics 4 calculate bounce rate? To calculate the new bounce rate, subtract your engagement rate from 100%: Bounce rate =. Conversely, in some niches, it is not very uncommon to have a bounce rate as high as 80%. Bounce Rate: The Layman’s Definition. Bounce rates (often confused with exit rates) are metrics used in web analytics. Generally, display advertising is sold by CMP (see above), you can easily convert the. A critical difference between bounce rates and exit. The engagement rate in GA4 is the inverse of the bounce rate. There are several possible reasons for not being able to deliver emails. Step 1: Analyze your traffic. 30% – 55% for lead generation websites. The bounce rate of your website is important for several reasons, including helping you determine: Whether your target demographics are visiting your. But we couldn't create bounce rate metric in a segment. A bounce rate is the percentage of visitors that land on a web page and leave, whereas an exit rate is the percentage of people leaving a specific page even if they may not. A hard bounce is a permanent failure in the email deliverability as the server couldn't deliver the email due to various reasons. Use double opt-in. Trying to get any of the calculated fields to work out with our data is never easy. Tweets by @kristaseiden. Bounce rate is a term that digital or email marketers use to refer to how often marketing emails fail to reach their recipients, which reflects the health of mailing lists and can impact the efficacy of digital marketing campaigns. ~ Piwik. In other words, they land on a page and then leave. The bounce rate on Squarespace is the percentage of people who leave the site after viewing only one page. As soon as the Page dimension changes to a second unique value, the visit no longer qualifies as a single page visit. Open rate can be used as a complementary metric when A/B testing subject lines within an email campaign. The definition of a “good” bounce rate based on page type and traffic source is also subjective. It can reduce website bounce rates. An engaged session is a session that lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews or screenviews. Bounce là số lượng truy cập (hoặc xem) trang duy nhất và mỗi truy cập chỉ có. Visitors may bounce by performing any of the following actions. Learning about the differences between bounce rate vs. It is not a good metric for understanding engagement level. If you don't see the button, you don't have the Editor or Administrator role. This article will explore this metric, what to expect from it, and when you need to make it a. It could be a long loading time, a confusing or off-putting design, or a mismatch between the page and the ad or search query that brought the user to your site. 00% Bounce Rate - 100. (156 ÷ 80,000) x 100 = 0. Some of them are temporary reasons, and some are. There are three ways to look at it: Page level Bounce Rate: Total number of bounces on a page (in a particular date range) divided by the total number of entrances (first pageview hit) on the page. Bounce rate metric in a segment. Though the delivery of your current message was unsuccessful, you may be able to deliver another email to that address at a later date. The bounce rate formula is as follows: Rb = Tv/Te. Give the page clear structure. Visitors may bounce by performing any of the following actions. Maybe some visitors clicked on the wrong page. Non-existent domain: The domain name is the part of the email address after the @ symbol. Therefore, a bounce would occur when a visitor lands on a website triggering a hit, does nothing to trigger another hit, and the session times. you then create a segment where your 'previous page' prop/evar does. An engaged session is a session that lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews or screenviews. sessions in which the person left your site from the entrance page without interacting with the page). Fill the out the details in the form as follows and click “ Save ”. Exit rates, in general, depend on pageviews and not on the number of people leaving the said page. bounce off synonyms, bounce off pronunciation, bounce off translation, English dictionary definition of bounce off. To increase your engagement and interaction, you should use interactive elements such as videos, quizzes, polls, chatbots, or pop-ups, and offer incentives such as discounts, free trials, ebooks. Hi There, We have a Mobile Site and Omniture shows a Bounce Rate of approx. e. We want to create bounce rate trait on Audience manager. An organization spends $100,000 to drive traffic to a specific landing page (e. Google, ever so careful about metrical nuances, puts it this way : “Bounce Rate is the percentage of single-page visits (i. Now that you know what your bounce rate targets, let's look at how you can improve the bounce rates for your landing pages. In this article, we’ll go through 12 common SEO KPIs and discuss if and how you should track them. ga:bounceRate. The amount of time that elapsed between these. t () and s. ;. Go to Audience Overview -> click on Bounce Rate. The major difference between bounce rates and exit rates is the number of pages a user visits while on a specific website. However, they are still counted as a Single Access. Your email service provider will be able to give you this data under their analytics dashboard. An excellent eCommerce bounce rate is an indicator that your buyer is not drawn towards the content of your website. As discussed before, bounce rate cannot accurately determine user engagement because it does not factor in time spent on page. Adobe introduced this dimension for use in reports that use custom attribution. Principally, Google Analytics won't receive any trigger if the visitor doesn't go beyond the home page. To track the bounce rate, you’ll need a tool like Google Analytics to determine which sources of website traffic connect to which bounce rates. About bounce rate A bounce is a single-page session on your site. As a rule of thumb, a bounce rate in the range of 26% to 40% is great. I did a quick custom report in IndexTools and it shows Visits and Bounce Rate. Search visibility measures how visible your brand is in the market. Blogs and. Bounce rate metric in a segment. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits. A soft bounce could be due to issues like: Too many people have marked your emails as spam. The most common parameters are medium, source, campaign, term, content. Learning curve. There are two types of bounces, soft bounces and hard bounces. and give you useful channel insights. Lead Generation – 30% to 50%. Google is the market leader in web analytics and the fact that Google Analytics is free to use makes it especially appealing to small businesses. Define bounce off. It is one of the most common indicators of user engagement and satisfaction. Bounce Rate: Definition, Bounce Rate Formula and Ways to Improve it In this article, we define the term bounce rate, explain the bounce rate formula along with the different. This means that 37% of all website visitors leave without any further. experience 10-30%. A high bounce rate suggests that something about the page or your site is driving users away immediately. Yet, of the 50 percent who didn’t bounce, only 20 percent (10 percent of the total generated traffic) go on to convert and generate a mere $150,000 in sales with a net loss of $50,000 ( Revenue – marketing costs. Here's how the formula looks: Email bounce rate = (number of emails bounced / number of emails delivered) x 100. In this comprehensive discussion, we will delve deep into the concept of Bounce Rate, exploring its definition. The Bounce Rate in GA4 is defined as the percentage of single-page sessions where the user left your site from the entrance page without interacting with the page. Jay also reminds us that if something seems too good to be true, it probably is. While you want your bounce rate to be as low as possible, bounce rates can also vary depending on the industry, page type, and even seasonality. When a bounce occurs, the user only visits the initial webpage before exiting. 30 to 50% is good. 1. A soft bounce is a temporary bounce. You are paying 30 or 60 (or whatever) cents per click, getting that traffic to come and stay on your site (give you one pathetic click) might be a worthy goal. An internal document maintained by an organization that outlines how custom variables are used, and the logic used to populate them. It’s calculated by dividing the number of single-page sessions by total sessions. It is one of the most common and basic metrics in reports. See Bounces in the Components user guide. If you have a high bounce rate and a high average time on page, then the user was interested in your content but only wanted to look at the one page. Enable. While these are the average bounce rates, it’s important to know that. I just searched and noticed that Bounce Rate = Bounces divided by Entries. Bounce rate is primarily focused on the first and the only page that users visit on your business site. The “bounce rate” is the proportion of website visitors that leave without clicking a link, finishing a form, or making a purchase. High exit rates are good if the site traffic isn’t massive (and therefore a small number of people bouncing back off doesn’t really matter) and/or visitor engagement is high (meaning that there’s demand for your product/service). Research. Bounce rate is the percentage of visitors that open a website and leave before spending an amount of time that is deemed significant by the search engine. e. What Bounce Rate Represents A “bounce” is recorded whenever a user visits a single page on your site or app without interacting more deeply. Bounce rate adalah salah satu metrik website yang mengukur jumlah pengunjung yang meninggalkan website hanya setelah melihat satu halaman ( page ). In the REPORT DATA section, click Metrics. That may be due to long loading times, complex website layouts, or other elements of the site’s design that push users to opt for alternatives. The benchmark for bounces is less than 2%. According to Google Analytics, bounce rate measures the. Bounce rate refers to the number of people who leave a page without performing any action, like clicking a link, completing a purchase, or visiting a second page. In the above example, the visitor looked at the “About” page. It’s okay if you skip this too as long as you get the idea. Ontology-based data access (OBDA) (Calvanese et al. Email bounce rate is calculated by dividing the number of bounced emails by the number of emails sent, and multiplying it by 100 to get a percentage. 7%. Good and Bad Bounces. If your bounce rate is high, this can affect SEO results as a high bounce. Bounce rate is the percentage of sessions where the user loads a webpage and immediately exits without performing any action. Engagement rates are metrics that track how actively involved with your content your audience is. Select the Engagement rate and Bounce rate metrics. A high bounce rate is generally a sign that something is wrong with the site, such as slow loading times, confusing navigation, or irrelevant content. A Soft Bounce is a term used in email marketing to notify a sender that their email was. Your homepage’s bounce rate would be 50%. A well-designed website with intuitive navigation, clear calls-to. The average website bounce rate is 40% (source: Google). Service Sites – 10% to 30%. An entry page with a low bounce rate. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. For instance, if a user visits your website and leaves in under 10 seconds without triggering an event, then that session will count as a bounce. Conversion events were triggered. For example: Trait rule will should that bounce rate is higher than %80. But it shouldn’t be your #1 goal. On many occasions, the bounce rate is confused with the exit rate. Sie ist nützlich, um das User Engagement zu bewerten. Non-Customer) and 2) Campaign Tracking Code (i. The definition of entries is: Entries represents the number of times a given value is captured as the first value in a visit. It represents the percentage of visitors who enter a website and leave it instead of continuing to view other pages within the same site. For mobile devices specifically, it’s 51% (remember that results also vary depending on the device). Lead Generation – 30% to 50%. Good bounce rates in e-commerce are. For example, if 100 people visit your site and 10 of them only visit one page, then your bounce rate would be 10%. For example, if you are in the retail industry and run an eCommerce site, the range of 40 – 60% may be acceptable for you. However, this number varies depending on your industry. The term comes from the idea of a user being reflected rather than accepted by a webpage – they bounce off one site and onto another which they like. The email bounce rate is the percentage of email addresses in a mailing list that did not receive promotional messages because the recipients’ mail servers returned them. It’s calculated by dividing the number of single-page sessions by total sessions. Translations. We’ve compiled a list of our top four best practices to help you reduce the email bounce rate. 1. Understanding bounces can help you work towards answering those questions and more. A bounce rate is the percentage of website or app visitors who view one page or one piece of content and then leave the site. The bounce rate is the number of emails that have been returned by the recipient’s email server. If you don't see the button,. We are using Audience Manager and Omniture. R b = Bounce Rate. Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages. The number of page views used in the formula includes single page visits. Page-Level Bounce Rate. Pengertian Bounce Rate. Create Easy to Read Content. Bounces happen when emails cannot be delivered to email addresses. There is no minimum or maximum time a visitor has to leave for the “bounce” to occur. In other words, exit rate is the percentage of pageviews that. 2023 Multichannel Marketing Survey. Enter the minimum timer interval 30,000 for 30 seconds. Definition: the number of sessions longer than “n” minutes divided by the total number of sessions by the user. How Exactly is Bounce Rate in Google Analytics Calculated. However, I wonder if creating a custom event would help track ABR (Adjusted Bounce Rate) separately. Let’s say you’re running an e-commerce website. ”. Use Bounce Rate to measure early customer consideration lifecycle keywords. exit rate can help you understand search engine optimisation (SEO) better. Good bounce rate: low bounce rate. Adobe Analytics: Different in naming across Google Analytics (user) & Adobe (visitor). Visitors bounce when there’s nothing to keep them engaged. Shocker. According to Google, bounce rate is not a ranking factor. Analytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following. => Here is the data they gathered on bounce rates; 25% or lower- something is. When someone loads your page and immediately exits, this is a textbook example of a “bounce. However, if bounce rate is high and average time on page is low, then there is a problem because Google factors in time on page for rankings. To do this, firstly, we should create segment on Omniture. A good bounce rate depends on the age of the site and what your goals are with the site. Bounce rate. So, all in all, it depends on the specific niche you are in. 00%. Our Calculated Metrics tools offer a highly flexible way of building, managing and curating metrics. For instance, the average bounce rate across industries is around 47 percent. The quality of the page is low. Since someone will undoubtedly ask, there is also a way to create a site wide Bounce Rate. and keep your bounce rate low, is to take steps to ensure that. Bounce rate is the percentage of visitors to a webpage that leave without viewing any other pages. Bounce rate is an Internet marketing term used in web traffic analysis. Definition: Email Bounce Rate. A landing page’s core purpose is to direct a user toward a call to action to. An unnaturally high or low bounce rate (think 100% or 0%) can tell you that there is an issue with your GA tag implementation. Ditto for the keyword report. To reduce the bounce rate of your site, you have to first understand what is causing it to rise. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other. Engagement rate is the inverse of bounce rate, it’s the percentage of users that do one of these things in their session: Spend over 10 seconds on the site. According to Google, bounce rate is not a ranking factor. It is one of the most common and basic metrics in reports. Conversion events were triggered. So when you stop a visitor from bouncing, you can also increase your conversion rate. According to a study by Wolfgang Digital, the average bounce rate for ecommerce websites is around 45. According to Google Analytics, bounce rate is defined as "single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. Just like Page Y, the exit rate of Page Z is 50% because four sessions included Page Z, and two sessions exited from Page Z. The bounce happens on a single page, but your visitors can visit any number of pages before leaving. It is a percentage of total visits. For example, if you have an informational article that answers a specific question, and the primary source of traffic to the page is from organic search, the bounce rate of the page could be as high as 90%. 69%: Search:. 56% of people unsubscribe from emails due to content that’s no. Landing anything under 20% is often rare, so you might want to double-check certain things if that’s what your data is saying. Metrics like bounce rate can provide immense insight into your. You’ve been put on a blocklist. Orthostatic hypotension is defined as a decrease in blood pressure of 20 mm Hg or more systolic or 10 mm Hg or more diastolic within three minutes of standing from the supine position or on. , but I failed to share how to see Bounce Rates for SEO,. Keyword #3 and #4 seem to directly contradict each other. Definition: The percentage of total emails sent that could not be delivered to the recipient’s inbox, known as a “bounce” How to Use: Use this metric to uncover potential problems with. Time On Site vs. Mailchimp bounce reports. These are business metrics that help you determine whether a website variation is more successful than the control version. A/B testing is one of the most effective ways in digital marketing to optimize your website funneling. 37 x 100 = 37%. Click Customize report in the upper-right corner of the report. Improve Page Load Time. Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase. Web analytics goals need to be gauged by metrics because metrics can change goals to some specific numbers so that people can understand whether the. Bounce Rate = Efficiency of Content Strategy. It’s calculated by dividing the number of single-page sessions by. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other. In other words, Bounce rate is the inverse of Engagement rate. It is the link between catching the attention of the user and inspiring them to act. Yes, you want to increase your conversion rate. You don't have to calculate this every time you send an email. Correct answer by. When looking at the industry's benchmark, the bounce rate differs widely. The definition of bounce rate refers to the percentage of users that come to a webpage and exit it immediately without going to any other page. Bounces: The number of sessions in which visitors viewed an entry page but did not proceed to a subsequent page view, goal conversion, or eCommerce conversion. Most #websites have bounce rates somewhere between 26% and 70%. The engagement rate is a metric often used in analyzing the efficacy of brand campaigns. " In other words, it's the percentage of visits where users visit. Let me show you some example metrics to explain when bounce rate can suck: Calculating Bounce Rate for Newsletter Sign up Thanks Page: Pageviews – 10,000 Visits – 9,500 Entry pages (entries) – 55 Single Access – 10. There is nowhere but that one page for people to go. Here’s how to do it, according to Google: On the top right of the report, click Customize report. The Bounce Rate for the same page in the same date range, as you can see, is a lot different. 2009) is an access to knowledge access approach stored by an abstraction layer in multiple data sources that mediates between data sources and consumers of data. I wish Sitecatalyst could have provided the bounce rate metric right out of the box but no worries… here is how you can do it easily. Here are some benchmark bounce rate averages for the most common kinds of websites and website page types: 20% – 45% for eCommerce and retail websites. Bounce Rate is understood as the percentage of visitors who visit a landing page on your site and leave it without performing any action like filling a form, clicking on a link, browsing, or purchasing a product. Why it matters: Understanding your install type split will help you determine your app’s halo effect and. It goes over the different types of web analytics, sources from which analytics information can be gathered, why its essential, key analytics metrics and. 3. How to access bounce rate in GA4. Definition: The percentage of your total emails sent that could not be delivered to the recipient's inbox. It often happens that you click on a random link and you end up on a website that you are not interested in anyway. The ‘Marketing channel’ dimension functions identically to the ‘Last touch channel’ dimension. Your visitors expect the page to load in two seconds or. Another study by Custommedialabs divided average bounce rates by types of websites: 20% – 45% for e-commerce and retail websites. You can track their user journey and path through your site so you can see what they’re interested in and when they left. Monitor delivery by watching response rates, email opens and bounce rates. There are many methods for improving. As a rule of thumb, a #bouncerate in the. A bounce is when a person visits a single website page and then leaves. Gunther CW, Verbeek E. To do this, firstly, we should create segment on Omniture. If more than 30 minutes lapse between hits, a new visit begins. The average email bounce rate for MailerLite. Google is the market leader in web analytics and the fact that Google Analytics is free to use makes it especially appealing to small businesses. To view bounce rate in GA4 reports: From the left menu, select Reports . 4. Bounce Rate is a percentage of website users who visit a webpage and then leave, without visiting any other page on your website. And it is that, although they are similar, they do not measure exactly the same. It shows that your visitors left the website before you could even sell to them. Say that we’re looking at the following 5 visits: Visit #1: 2 pages viewed, user ID 123. But this is completely meaningless, because what constitutes a good bounce rate varies by: industry. Segment Bounce Rates. Blog Pages – 70% to 90%. A high email bounce rate can damage the reputation of your email sending account. So what should we use? Good question (yeah, asking questions is good), I suggest using SiteCatalyst as its Single Access visit is closer to definition of a bounced visit by WAA : -For a bounced visit, the entry. If your site’s overall bounce rate is high, it’s likely that there’s at least one page that is suffering the most. Research. 5. 1. 3. The bounce rate is 50 percent. e. Every digital analytics platform and product analytics solution has some form of built-in bounce rate metric, but how a single-page visit is defined differs across sites, companies, and. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. 41% to 55% is roughly average. 2 Answers. The first person clicks on your “About” page, then leaves. Bounce rate and engagement rate. Bounce Rate meaning is the percentage of single-page sessions (i. Bounce Rates. The bounce rate is the killer of lead-generation, engagement, conversions, sales, and revenue. For example, the Days of Week dimension is composed of the following dimension items: Sunday, Monday, Tuesday,. 53% of mobile users leave websites after 3 seconds. Our Calculated Metrics tools offer a highly flexible way of building, managing and curating metrics. Optimized Landing Pages Lift the Lid on Conversion Potential. Here's how the formula looks: Email bounce rate = (number of emails bounced / number of emails delivered) x 100. Bounce rate: the number of emails that don’t get delivered; List growth rate & unsubscribe rate: the rate at which your email list is growing or shrinking;. 1 Answer. The chance of a bounce increases by 32% when a page load time goes from one to three seconds. A bounce rate of 26% - 40% is considered excellent. A good bounce rate can indicate that your marketing efforts are effective in driving relevant traffic to your website. Steps To Check Your Bounce Rate On Shopify: Log in to Shopify. , Jonh@gmail. They view one page then exit, which equates to a session length of zero seconds. Bounce rate is the percentage of users who clicked on a link in your social post but immediately left the page without taking any action. Here, total entrance visits for a web page refer to the number of visitors who arrive on the website through this webpage. Bounce rate. For example, the Days of Week dimension is composed of the following dimension items: Sunday, Monday, Tuesday, Wednesday. Soft bounce vs. Bounce Rate Facebook Share. 5%. A soft bounce email is an email that failed to deliver due to a short-term issue. 3. A page’s bounce rate is only based on sessions that begin with that page. Point & Counterpoint: Why you should give GA4 a chance July 21, 2022. You don't have to calculate this every time you send an email. Let’s say you’re running an e-commerce website. Most software that you use tells you the bounce rate directly, but you can also calculate it using the following formula: Bounce rate = Number of bounced users / Total number of users. Overall, a bounce rate is triggered by a lack of site appeal – or “stickiness” – and should be reduced to as low as possible. ; Pages that load within two seconds have an. That last line deserves a little more attention: triggering a single request to the Analytics server. 50 to 70% is average. Blog Pages – 70% to 90%. As you can see, by channeling a portion of your marketing spend on the production and testing of a landing page (and subsequent optimization), you can obtain a significantly lower CPA. Aber sie ist auch eine überbewertete und oft falsch verwendete Kennzahl. Bounce Rate: (Bounce Rate is basically all sessions having only single page views )/All Sessions. Generally speaking, for any marketing effort to be successful, you should target an average email bounce rate of less than 2%. This is particularly important on mobile devices where the screen size is smaller. Speed up the loading time of your pages. Bounce rate is a digital marketing metric measuring the percentage of single-page sessions. In other words, it measures how many visitors leave a page without taking any further. Thus, the definition of bounce rate changed from single page view visits to visitors that don’t interact with the page by scrolling at least 150 pixels. 00 Percentage of New Visitors - 00:00:00 Percentage of New Visitors - 100. bounce off. To calculate the email bounce rate, we have to divide the number of bounces by the number of total sent emails. What is the bounce rate? Definition of bounce, bounce rate. T v = Number of visitors viewing only one page. This is slightly inaccurate, however. To do this, when you create the Calculated Metric, make the formula “Total Single Access/Total Entry Pages” and save it as “Site Bounce Rate. If you have issues with high bounce rates on your site, you can try to set up some custom events. Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. Die Bounce Rate ist eine wichtige Kennzahl. As such, the AMO dimensions can be used to break down both the AMO metrics provided by this integration as well as any data captured downstream by the visitor (visits, visitors, page views, bounce rate, orders, revenue, custom events, etc). Well, according to Google's original definition of actual bounce rate is, "A bounce is a single-page session on your site. 1 Accepted Solution. According to HubSpot, the average bounce rate for most websites is anywhere from 26% to 70%. In Adobe Analytics, the Marketing Channels dimensions and metrics in Workspace are one of the tools that can help you track the influence of different channels on your orders, revenue, etc. For example, if 100 people visit your site and 10 of them only visit one page, then your bounce rate would be 10%. It’s often discussed in conjunction with bounce rate, time on page, and similar metrics and collecting this data is a good idea. Most website bounce rates fall somewhere between 25% and 75%.